Your Brand.
Our Collective Focus.
We’re a Team of Marketing Consultants, Passionate in Providing Solutions to Your Problems
Our Founder: Mike Armstrong
Mike Armstrong is a digital strategist with 20+ years of experience spanning web development, demand forecasting, digital marketing, and martech operations. He founded 711 Collective to help businesses streamline their tools, processes, and strategies — turning complex challenges into practical, scalable solutions. Known for blending technical insight with a collaborative approach, Mike partners with teams to build smarter systems that actually work for the people using them.
Mike is an experienced digital marketing professional with a strong background in using data to guide strategy, improve processes, and manage day-to-day digital operations. He builds strong relationships along the way to create strong bonds.
He has over 20 years enterprise experience working with teams across departments to develop consistent, scalable marketing efforts that support departmental goals building solutions that move the needle.
His expertise comes from building web applications and managing web content, leading content management system migrations to enterprise class solutions, long-range demand forecasting for silicon based hardware products, product marketing digital marketing and managinge end-to-end lifecycles of global martech stacks.
He has partnered with leading media agencies, top-tier creative firms, and a wide range of technology software vendors to drive strategic initiatives and deliver impactful digital solutions. Mike has also collaborated with the top strategic sourcing partners to negotiate subscription licenses on software products.
Mike’s career has always centered on solving complex problems. His passion lies in helping clients uncover challenges, design smart solutions, and move their business forward.
